Senate Commerce Committee Chair John D. (Jay) Rockefeller IV (D-WV) and Senator Edward Markey (D-MA) have introduced legislation that would require data brokers to be accountable and transparent about the information they collect and sell about consumers. This is an effort to regulate what Chairman Rockefeller called a booming shadow industry that generated more than $150 billion in 2012 and operates with very little scrutiny and oversight, and that is totally unfair to consumers.
Broker Accountability and Transparency Act would give consumers important protections like the
ability to access files a data broker compiles of their personal information;
the ability to correct inaccuracies in those files; and, importantly, choose
whether they want to allow their personal information to be sold to other
companies. The legislation would also give consumers the right to access
their personal data, the ability to correct it, and opt-out from marketing
bill also would prohibit data brokers from collecting or soliciting consumer
information in deceptive ways, and it would allow consumers to access and
correct their information to help ensure maximum possible accuracy. Under the
DATA Act, consumers would also be able to opt out of having their information
collected and sold by data brokers for marketing purposes.